As you’re reading this week’s newsletter, there’s a good chance I’m running around Las Vegas at the annual CES trade show, where a surprisingly large amount of cord-cutting gear has turned up.

Streaming services such as Netflix and Amazon Prime are great at delivering on-demand video, but sometimes you don’t want to pick from an endless list of movies and TV shows. For this type of lean-back, passive viewing, you’ll want a video app that has some kind of ‘round-the-clock streaming element, so you can start watching with minimal effort.

Apple’s $150 streaming box isn’t a bad product, but it faces the same fundamental challenge as other streaming boxes: With so many apps competing for users’ attention, managing and sorting through them all can be a chore.

As online video transitions from “skinny” bundles to more standalone streaming services, you might wish for a way to bundle them all under one bill—kind of like you did with cable. Streaming platforms from Apple, Amazon, Google, and Roku are best-suited for this new type of bundling.