Roku has always erred on the side of maximalism with its streamers, catering to every conceivable need and budget, but this week’s announcements make things even more confusing.
Even in the streaming era, cable and satellite TV customers have little choice over what hardware they can use. The FCC has now reiterated that it’s no longer interested in doing anything about it.
Squint hard enough, and the combination of Apple TV+, CBS All Access, and Showtime looks like the beginning of a new kind of TV bundle, one that’s a lot better than bloated cable packages.
Instead of following the Netflix strategy, TV networks are implementing a hodgepodge of price tiers, add-ons, and content windows, all in hopes of winning over cord-cutters without shattering precious old business models.