Instead of following the Netflix strategy, TV networks are implementing a hodgepodge of price tiers, add-ons, and content windows, all in hopes of winning over cord-cutters without shattering precious old business models.
Roku got far in the streaming wars by framing itself as a neutral party, but it’s an image Roku’s been shattering lately as it butts heads with publishers like AT&T’s WarnerMedia and Comcast’s NBCUniversal.
While there’s no sugarcoating recent price hikes, cord-cutting only counts as a failed experiment if you ignore all of the good it’s done—and is still doing—for the state of television.
While YouTube TV and FuboTV shoulder some blame for underpricing their services from the start, the real fault lies with TV networks that are unwilling to break up their channels.
While AT&T has said that it’s ”all in” on HBO Max, the service seems more like a half-measure for a company that’s already taken too many of them in the cord-cutting era.
Even in a world of boundless streaming music options, there’s something to be said for just setting the TV to a musical genre you enjoy and letting it play, especially with a nice soundbar or surround-sound system hooked up.