Behind the ads you see on streaming services like Hulu, The Roku Channel, CBS All Access, and Tubi, there are sprawling data collection operations aimed at figuring out the kind of person you are. The apps you use on your phone, the websites you visit on your computer, and even the things you search for are all fair game for streaming services to track and monetize through advertising.

Here’s the good news: As of earlier this month, the companies that share all this data among themselves must allow you to opt out under the California Consumer Privacy Act. If you recently noticed an uptick in emails about changes to various companies’ privacy policies, CCPA was almost certainly the reason.

Even if you don’t live in California, chances are you can tell these companies to stop selling or transmitting your info. All it takes is a few minutes of filling out some brief online forms. Read the full column on TechHive.

HBO announced all of this way back in June, but we’ve since seen some scuttlebutt about HBO possibly dropping Fire TV support outright in August. Variety is now reporting that both Roku and Amazon have agreements to keep a standalone HBO app in place on their platforms as they continue to haggle with AT&T over HBO Max. (As before, Fire TV users can sideload the HBO Max app on their devices instead of waiting for an agreement. Roku users aren’t so lucky.)

One other note: If you’re subscribed to HBO through either Amazon Channels or the Roku Channel, nothing’s changing yet on that front. You can still access HBO shows—but not the larger Max catalog—through the Amazon Prime or Roku Channel app.

CBS All Access expands: ViacomCBS is making good on plans to expand the CBS All Access catalog, adding 3500 TV episodes from across the Viacom catalog and promising another 10,000 episodes when the service rebrands in 2021. That’ll bring the total catalog up to 30,000 movies and TV shows, which should be nowhere near Netflix but comparable to the likes of Peacock and HBO Max. The added programming is mostly older stuff, like Chappelle’s Show, Reno 911!, Real Husbands of Hollywood, Laguna Beach, and SpongeBob SquarePants, but CBS is promising some originals to come, including a SpongeBob movie.

Surprisingly, a ViacomCBS executive also told Variety that he doesn’t expect All Access to cost more in 2021. I was expecting the opposite, but with Peacock offering free and $5 per month tiers, Hulu holding fast at $6 per month, and Disney+ coming in at $7 per month, a higher price for another single-network service would be tough to justify. Funny how competition continues to work that way.

AMC shatters the theater window: Back in April, NBCUniversal started hinting that it would release more new movies directly to home viewers following the success of Trolls World Tour during the pandemic. Tough talk from AMC Theaters followed, with the chain threatening to ban NBCUniversal’s films from its theaters.

The companies have now formed a truce, and it involves new releases heading home just 17 days after they hit theaters, rather than the usual 70 to 90 days. In exchange, AMC will reportedly get a share of the revenue, providing a necessary lifeline as theaters struggle to reopen safely. The collapse of movie release windows was already happening, with streaming services like Netflix sending new films straight home; the coronavirus just sped the trend up.

Sling TV’s last call: Meanwhile, in the land of streaming TV bundles, Saturday is the last day to lock in Sling TV’s base price of $30 per month through August 2021. While Sling says it has no plans to raise prices, like other TV bundles it’s still at the whim of TV networks and their persistent demands for higher carriage fees. A price hike feels inevitable, even if it’s not happening immediately.

In related news, Sling is making a few tweaks to its lineup. BET and Nick Jr. are both headed to the base Sling Orange package on August 31, so they no longer require Sling’s $5 per month Lifestyle Extra and Kids Extra add-ons, respectively. At the same time, Paramount Network is moving from Sling Blue’s base package into the Comedy Extra add-on. It’s worth noting that all three channels are owned by ViacomCBS, which signed a new carriage agreement with Dish Network and Sling TV earlier this month. Whether this is a precursor to broader lineup changes will be interesting to see.

Oh, T-Mobile customers still have until August 4 to get out-of-market baseball with a free subscription to MLB TV for the season.