Weekly rewind
Sling TV drops misleading “a la carte” marketing: About 10 months ago, Sling TV started advertising itself as an “a la carte” TV service. That didn’t sit right with me. Although Sling is more flexible than most streaming bundles, its structure of cheap base packages plus $5-and-up add-ons isn’t really a la carte. You can’t pick individual channels, and sometimes you have to pay for a lot of channels you don’t want just to access the ones you do.
This week, Sling rolled out a new “We Are Slingers” marketing campaign along with an update to its website, and I was happy to see all mentions of a la carte TV expunged. While Sling still advertises its flexibility–as it should–it’s no longer claiming to offer something that for the most part doesn’t yet exist.
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