The benefits of this standard are clear: Better reception, 4K HDR video support, Dolby Atmos and DTS-X support, on-demand video, and possibly even streaming to mobile devices and automobiles. (The standard also has also some iffier aspects, such as targeted advertising.) But ATSC 3.0 comes with one big caveat as well: While the new standard will work with any antenna, it’s incompatible with the ATSC 1.0 tuners built into today’s TVs, converter boxes, and DVRs. To take advantage of Next Gen TV, cord-cutters will need new hardware.

All of which has made me wonder at what point it no longer makes sense to invest in the current generation of antenna TV. With ATSC 3.0 set to roll out in the top 40 U.S. markets this year, and with some TV makers starting to build ATSC 3.0 tuners into their 2020 sets, has the time come to hold off on buying TVs or over-the-air DVRs that only support ATSC 1.0?

The answer, as of early 2020, is “probably not yet.” For more details, read the full column on TechHive.

Comcast is also sweetening the deal for its own cable subscribers and for customers of Cox cable, both of which can get the Premium version for free with ads or for $5 per month without. (CNBC reports that this upgrade will even apply to internet-only subscribers that are using one of Comcast’s free Xfinity Flex streaming boxes, but it’s unclear how it’ll work for Cox customers.) Comcast customers will also get to try Peacock first on April 15, three months ahead of its broader launch.

The service wasn’t always supposed to be free, at least for cord-cutters. As CNBC reported last May, an earlier plan called for giving away the service with any pay TV package and charging $10 per month for everyone else. (Comcast was also reportedly planning to withhold current-season shows from non-pay TV subscribers, a plan that seems to have been dropped.) The free and $5 per month tiers show how quickly the landscape has shifted, and how the audience of people who’ve already opted out of TV bundles is too big to ignore.

AT&T TV Now downgrades and upgrades: I missed this important bit of news over vacation a couple weeks back, but AT&T TV Now is no longer offering its app in the Roku Channel Store. If you’re a subscriber and you already have the app, do not delete it, because you won’t be able to install it again. AT&T says it’s “actively working on a new agreement with Roku,” so there’s still hope that the app will return.

Conventional wisdom holds that AT&T is planning to abandon its live TV streaming service anyway, and that this is just the latest sign of it winding down. But just this week, AT&T upgraded certain AT&T TV Now plans to 500 hours of DVR storage and a third-simultaneous stream. That would be an unlikely move for a service whose demise is imminent.

The truth is probably somewhere in the middle: AT&T TV Now isn’t shutting down, but AT&T has clearly lost interest in growing the service and has shifted to extracting maximum profits from whoever is sticking around. Mind you, those 500 free hours of storage only apply to subscribers who aren’t grandfathered into AT&T TV Now’s original lineup, which had more channels (and is presumably less profitable) than the current version of the service. Grandfathered customers only get 20 hours of storage by comparison, so the expansion could be an incentive to switch.

TiVo to DVR diehards: Drop dead. Just in case last week’s TiVo Stream 4K announcement didn’t make it clear, TiVo isn’t all that interested in DVR anymore. At an investor conference on Tuesday, CEO Dave Shull said TiVo needs to “get over its history” and “stop using the term ‘DVR,'” adding that the company is “only talking about streaming now.” The Stream 4K has nothing to do with TiVo’s DVR line, and is instead an Android TV device that conveniently aggregates multiple streaming sources into a single menu. Judging from my Twitter feed last week, Shull’s comments are as much a response to TiVo users as they are to the company and its investors.

And from a business standpoint, he’s probably right. TiVo’s cable DVR business is bleeding out, and while I think over-the-air DVR is great, it’s a niche product, not something on which a billion-dollar public company can bet its future. Meanwhile, the TiVo Stream 4K looks interesting as a consumer product, and TiVo’s plan to have cable companies distribute it to their internet-only subscribers seems smart. But if you’re a loyal TiVo user, Shull’s bluntness about the future should still sting. It’s safe to say your interests and TiVo’s are no longer in alignment.